Duality has always been Arina Pritch’s compass. To her, no art form is superior to another; both are just means to express something ineffable, a true creative message. This window into creativity came to her at an early age, nurtured by an open, multi-cultural background.
A keen observer of human nature she realised that duality exists in all things. Childhood doodles soon became a full-fledged dedication to fashion and design. Her studies at the prestigious Istituto Marangoni and the European Business School in London only reinforced her conviction that the market lacked a voice that harnessed that realisation, so in 2012 she set herself to fill that void.
Her choice immediately settled on leather. What better to express the dichotomy between personality and psychology than skin on skin? Demanding and unforgiving, leather represented a territory that suited Arina Pritch’s Project.
In her namesake brand PRITCH London, this unique natural material yields rich and rewarding results - as with all difficult undertakings, and for Arina Pritch, the perfect constantly renewed challenge: creating beautiful leather garments that are not just products but integral parts of a process, and a luxury design story.
This tension between who you are and what you want to project, coupled to razor edge technique and utmost attention to detail compose Arina Pritch’s signature as a designer: unconventional and completely modern.
Based in London, PRITCH London stands for non-conformist luxury, a virtuoso use of leather that highlights polished daring and today’s versatile lifestyle. These values run deep in its three lines, PRITCH Bespoke, Ready-to-wear and PRITCH Adventures’ travelwear.
Drawing upon the present-day zest of its hometown and the rebellious image of its iconic material, PRITCH London offers an innovative outlook on leather creation. “Leather is a natural material, one that is only limited by a designer’s imagination,” affirms founder Arina Pritch, expressing the brand’s roots in true-to-life self-expression, unfiltered by the expectations of others.
Embodying today’s duality between elegance and edge, PRITCH London calls upon its master craftsmen to bring together the strength and durability of leather with styles able to withstand the test of time and trends.
Like its symbol the Raven, the only bird who thrives with equal ease alone or among other species, Pritch London stands for an expression of your honest self.
Hailing from different nationalities and backgrounds, the PRITCH London team members bring a different take on what the brand stands for, subtly reflected in the design of its collections. This strong cast of characters with intensely diverse life experiences makes for a rich dialogue orchestrated by PRITCH’s Founder and creative Director Arina Pritch.
Softening the rebellious London DNA of PRITCH London with Italian finesse is Federica Braghieri. Born in Pavia, her "The Geometry of the Body" graduate collection for the Politecnico di Milano was showcased at the Craftsmen/ Designers/ Makers KFCC Gallery, Korea Foundation in Seoul in 2014. Long interested in leather for its characteristics and craft, she joined PRITCH London and has grown into her position as head of the product team.
Revisiting the contemporary silhouette through a prism of functionality and designs that espouse the lifestyle of the wearer, PRITCH London offers eye-catching garments that play on symmetry and fit for a truly luxurious wardrobe, harnessing the potential of leather in all its interpretations.
The PRITCH London lifestyle is embodied in its ready-to-wear line, with garments designed with multi-functionality and transformation in mind, easily layered or modified by removable elements. The brand’s distinctive signature is transformation and the art of combining various leathers and luxurious textures in one piece, called Pritch Hybrids.
Manufactured between Italy and the United Kingdom, each product features specially branded trims and accessories, and is cut from ethically sourced leathers produced by internationally recognized suppliers.
PRITCH Hybrids: the playful and unusual combination of luxurious materials, cut in signature styles. PRITCH London sources its leathers and hides from innovative suppliers around Europe, to offer new and exclusive finishes every season. Combine up to five materials to create a strikingly unique garment.
PRITCH London garments are designed to transform; adding or substracting layers creates new shapes for versatile wear. PRITCH Transformers are pieces that are designed with multi-functionality and transformation in mind, easily layered or transformed with removable elements, creating remarkable pieces able to withstand the test of time and changing lifestyles.