Luxuriate in the launch of our DNA collection

“Our DNA collection is a tribute to non-conformists who are unafraid to stand out from the crowd. Empowered by designs that explore the dichotomy between who they are and what they want to project.”

- Arina Pritch, Founder & Creative Director

PRITCH DNA collection

We’re excited to share our newest PRITCH collection called DNA. It’s an ode to identity, showcasing PRITCH’s signature approach to sophistication, comprised of bold, irrefutably feminine designs that exude elegance with an edge.

PRITCH DNA Collection

Some of Arina's favourite pieces from this collection. Shop the full collection in here.  

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