The guiding light for all PRITCH London collections is duality in design, seen through classical yet sophisticated creations, that allow the wearer to express their esoteric side. In every collection you will find the essence of PRITCH London distilled in black and white signature combinations, accented with a passion for unique textures and distinctive colours. 

Seductive, yet timeless, our silhouettes are defined by signature tailoring and fitted corsets, created to trace the contours of your body. Extravagant yet classic, our designs value functionality as much as creativity. Inspired by the beauty and mystery of art, our designs reveal the innate beauty not only of our muses but also of our signature material: leather.  

Realism and imagination are combined to create magic with a material that is notoriously challenging to work with. Creating our unique designs with natural materials requires constant research and innovation. Combining tradition with invention, conventional leather techniques are utilised alongside cutting edge innovation to bring new leather technology to every collection. 

Key to ensuring the sustainability of each collection is the made to order basis upon which we operate. We do not keep stock of our collections, rather create each piece personally for you. This is also key to creating the perfect fit. If you would like to find out more about this please visit THE ATELIER.